Cora International Women’s Day: Campaign

Cora is a B-Corporation whose give-back program is integral to the brand, right down to why it was founded. For every product purchased, Cora gives pads to a girl in need so she can stay in school and reach her full potential. We also believe every woman is naturally powerful and on this International Women’s Day, we celebrated women’s journeys from girlhood to womanhood.

This year, we challenged women on Instagram to share photos of their former and current selves with the hashtag #formercurrentchallenge, a caption reading, “Former girl. Current ______.” and their story of how they grew into the bad-ass womxn they are today. For each post, Cora donated a month’s supply of pads to a girl in need.

The campaign included multiple videos, a series of social posts, a five-part email series, a dedicated landing page and a feature on Cora’s home page.

Art direction: Ashley Peak
Design: Elisa Massenzio, Ellie Chang

Designed using Adobe Illustrator, Photoshop and Sketch.