Sustainable Period Care: Packaging

When we launched our sustainable period care collection—which includes reusable period underwear and period cups—we wanted the packaging to be as reusable as the products it held. We settled on a gold tin to communicate that ours are premium, carefully designed products that would last a long time and keep waste out of landfills.

On shelf, the gold tins stand out for their elegance among the dated, overly colorful, flowery packaging that crowds the period care aisle.

Additionally, a first-time cup purchase can be overwhelming, so we wanted to take out some of the guesswork and communicate that this product is much more accessible than it initially appears. So, a must-have for the Cora Cup packaging was to include an easy-to-understand size guide to help customers decide which cup would work best with their body.

Design: Elisa Massenzio, Brian Powers

Designed using Adobe Illustrator.