Cora Period Underwear: Campaign

Cora is committed to creating high-performing, sustainable period care. For the launch of our Period Underwear, we focused on its re-usability, comfort and effectiveness to appeal to customers who want healthier, more sustainable choices for their personal care. Plus, with every pair of underwear purchased, Cora donates a 3-month supply of pads to those who would otherwise do without.

The campaign included a launch video, a series of social posts, a five-part email series and a feature on Cora’s home page.

Creative direction: Brian Powers
Art direction: Ashley Peak
Design: Elisa Massenzio, Ellie Chang
Copy: Kenya Lewis

Designed using Adobe Illustrator, Photoshop and Premiere.