Resume

Founder · San Francisco

I lead brand strategy, identity systems and visual direction for early-stage startups in tech, climate and consumer categories. Studio Massenzio →

Senior brand designer · San Francisco

As the sole designer on a growing marketing team, I evolved the brand system and produced end-to-end creative about Sofar's impact on ocean health, climate research and global forecasting.

• Developed and executed brand strategy with the CMO and cross-functional teams.
• Art directed and produced all digital and print communications, including website, email, sales assets and video.
• Managed external agencies and freelancers for larger projects and specialized needs.

Lead designer · Berkeley

I was the first design hire on Covariant's marketing team. The brand was a logo, a font and a color palette, so I matured those and developed the narrative and visuals that positioned Covariant as the leader in AI robotics. Covariant was acquired by Amazon in September 2024.

• Defined and executed brand strategy with the CMO and marketing team.
• Produced all visual assets and systems across digital, events and print, including extensive brand guides.
• Directed external partners on photo and video shoots, video production, event design and web design.
• Partnered with software, hardware and HR teams to shape design across the company.

Graphic designer · San Francisco

I was an early employee at Cora, where we redefined the period care category while growing revenue 50-fold in four years. I was part of the team that led packaging design and launch campaigns as the range grew from two SKUs to over 90.

• Created work across web, email, social, print and packaging, with an emphasis on elevating the brand.
• Gave art direction and feedback to external agencies and freelance designers.
• Developed packaging concepts for new products and produced print-ready artwork.
• Built and expanded design systems, and kept brand standards consistent across media.