Food Matters: Branding

The Food Matters brand aimed to make healthy eating a feasible and fun activity for families on a busy schedule by reminding them of the importance of a healthy diet and providing them with the resources to make lifestyle changes.

The final collection included a website, magazine editorial, branded stationery, recipe cards, and seed packets for growing your own food.

Art direction and design: Elisa Massenzio, Kristen Morizono, Juhie Rathor

Designed using Adobe Illustrator, Photoshop and InDesign.
Illustrations and logo painted by hand with India Ink.