Kilter: Visual Identity

Tin Can Knits is a popular and beloved knitting pattern design duo. Because they’re so size inclusive, they made an app that filters pattern instructions to just your size—so you don’t have to sort through dozens of numbers. They’re now working on an app that converts any pattern, from any designer, making knitting easier and more accessible. I led the visual identity and UX/UI design for their new app, Kilter, including guiding the team through the design process, and project managing the work.

Creative direction & design: Elisa Massenzio