KuumbaMade Packaging

KuumbaMade’s body care and wellness products blend thoughtful formulation with organic and wildcrafted flowers, plants, and resins.

As part of a broader brand refresh led by The Evening, I designed 30 distinct packages across KuumbaMade’s skincare and CBD lines. Working within newly developed brand guidelines, I translated the updated system into a cohesive, scalable packaging architecture.

Each SKU features its own gradient palette and botanical illustration, while a consistent typographic structure and layout ensure the full range reads clearly as one family, on shelf and online.

Creative Direction: Brian Powers, The Evening
Packaging Production, Photo Art Direction: Elisa Massenzio
Designed using Adobe Illustrator, Photoshop and Freepik.