Product Photography: Art Direction

In an industry of over-promising and under-delivering, customers are rightfully skeptical of claims of 99.99% accuracy in AI-robotic item sorting. However, Covariant hits these rates and further differentiates itself from competitors with its extensive successful customer deployments.

A key component of Covariant’s marketing is its storytelling and customer case studies, which feature images and videos from the warehouses where their robots are deployed. I worked with photographers to capture Covariant’s deployments at two 3PLs, Capacity (in NJ) and Radial (in KY).


Art direction: Elisa Massenzio
Photography: Chris Callaway (Radial), Spencer Kohn (Capacity)

Radial

Capacity

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UX/UI: Covariant Website

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Direction & Production: Video Shorts