RFM-1 Announcement: Product Launch
Traditionally, robots have been programmed to execute the same action over and over. Since 2017, Covariant’s AI technology has enabled robots to understand their environment and make decisions on how to act.
With RFM-1, a new Robotics Foundation Model, Covariant robots can communicate with humans using natural language, as well as better understand the physical world.
The Marketing team worked closely with the AI Research team and Covariant leadership to develop a series of assets to communicate this new breakthrough to investors, customers, and the wider AI community. We worked on a tight deadline so we could release the new product in time for showcasing at Modex, an industry tradeshow.
Art direction + Design: Elisa Massenzio
Scripts: Anu Saha, Ally Lynch
Video Production: Elisa Massenzio, Christian Svizzero | Animations: Elisa Massenzio
Social strategy: Lottie Smith
Created using Figma, Adobe Premiere, Adobe AfterEffects.
Launch clip for social featuring Covariant Cofounder and Chief Scientist, Pieter Abbeel.
“It’s a clear sign that the artificial intelligence systems that drive online chatbots and image generators will also power machines in warehouses, on roadways and in homes.”
— Cade Metz, The New York Times
RFM-1 Language-guided programming demo video
RFM-1 Physics and video-generation demo
“The startup has been building the robot equivalent of an LLM database.”
— Brian Heater, TechCrunch
Animation of how RFM-1 tokenizes a variety of inputs to generate a variety of outputs
RFM-1’s AI generates realistic videos of robots picking
