Redefining Categories
I’ve spent my career working with companies that challenge convention and redefine their categories.
At Cora, I helped shape a period care brand that moved the category away from shame-driven, outdated norms toward design that felt modern, considered, and empowering.
For Covariant, I built and evolved an AI robotics brand with a deliberate focus on the human side of advanced technology—making complex, cutting-edge robotics feel approachable and human.
Across consumer and deep-tech spaces, my work sits at the intersection of strategy and craft, helping emerging and scaling companies articulate what makes them different, building brands designed for long-term relevance.
Building Brands that Stand Apart
-
Brand strategy and positioning
Visual identity development
Website design
Pitch deck creation
Social media templates
-
Refining and expanding brand assets
Print collateral
Website updates
Campaign development and design
Email marketing
-
Support for internal teams
Campaign execution
Multi-channel marketing
Web and email design for ongoing initiatives
Event branding and design
I work with brands and individuals who share my attitudes around…
✍️ Getting stuff done
I know things can get chaotic and I love to dive right in. I balance fast-paced work with high standards.
🤝 Being generous
I believe in developing trusting relationships, and treating others with kindness and humility.
👋 Showing up
I have your back. I will make sure you have what you need to succeed, and if I don’t know something, I will figure it out!