The Got-You-Covered Liner: Packaging + Campaign

By popular demand, we launched a longer version of our period liner at Cora. Since the original liner was already well-known and well-loved among Cora fans, our communication mainly focused on our expanded selection that catered to different customer preferences.

In collaboration with marketers, copywriters and printers I developed the product’s packaging as well as the launch campaign to announce our newest addition.

Art direction + Design: Elisa Massenzio
Photography, Product Renderings: Molly Matalon, Sean Funcik

Designed using Adobe Illustrator, Photoshop and Figma.