The Lean On Me League: Campaign

International Women’s Day is usually a joyous affair, but in March 2021, we were looking back on a tough year, with more tough months likely on the horizon. So we at Cora decided to celebrate the women we’d leaned on over the previous year by designing our IWD campaign around thanking them for their friendship.

The primary campaign piece was a sweater that created a sense of belonging to an exclusive club, The Lean On Me League. We asked our community on Instagram to nominate women in their life to the League, and gave away sweaters to 5 participants and their nominees.

Creative direction: Morgan Sterns
Design: Elisa Massenzio, Morgan Sterns

Designed using Adobe Illustrator, Photoshop and InDesign.