The Stay Well Period Patch: Packaging + Campaign
Cora launched their period patch within their Cycle Support portfolio, which complements their core product offerings of organic and reusable period care. With the addition of this and other self-care products, Cora is able to serve its customers in all things period and body care.
Developing the packaging and launch campaign involved lots of collaboration with marketers, copywriters and printers. In our messaging, we highlighted the better-for-you ingredients and how Cora has your back, every day of the month.
Art direction + Design: Elisa Massenzio
Photography: Molly Matalon, Lauren Lyles
Designed using Adobe Illustrator, Photoshop and Figma.