Covariant Customer Nurture Emails

I collaborated closely with the marketing team to design an ongoing series of nurture emails targeting different stages of the customer journey, focusing on both top of funnel and middle of funnel prospects. These emails were crafted to engage potential customers, nurture leads, and drive them further down the funnel, all while maintaining brand consistency and optimizing for engagement.

Art direction and design: Elisa Massenzio
Content: Lottie Smith

Designed using Figma.