Product Photography: Art Direction
In an industry of over-promising and under-delivering, customers are rightfully skeptical of claims of 99.99% accuracy in AI-robotic item sorting. However, Covariant hits these rates and further differentiates itself from competitors with its extensive successful customer deployments.
A key component of Covariant’s marketing is its storytelling and customer case studies, which feature images and videos from the warehouses where their robots are deployed. I worked with photographers to capture Covariant’s deployments at two 3PLs, Capacity (in NJ) and Radial (in KY).
Art direction: Elisa Massenzio
Photography: Chris Callaway (Radial), Spencer Kohn (Capacity)