Yucca Fins: Multi-Channel Design

Yucca Fins creates high-performance swim fins designed for comfort, durability, and fun in the water.

Building on existing brand guidelines, I updated the website to improve usability, created the Amazon Brand Store, and designed the Shopify post-purchase email series.

Ongoing work includes packaging updates, social media assets, and apparel design, all aligned with the brand and its audience.

Design: Elisa Massenzio
Photography: XX

Designed using Figma, Adobe Illustrator, and Adobe Premiere.