Elisa Massenzio

Work / Cora

Cora rebrand on Amazon

Company
Cora
Year
2022
Role
Art director and designer, in-house
Scope
E-commerce

Cora's rebrand shifted its voice and visuals from off-white minimalism to a blend of “Gen Z candor and millennial polish,” as AIGA Eye on Design put it.

I designed all of Cora’s Amazon assets, including product listing carousels and A+ banners for 21 SKUs, plus all the brand store content.

1 / 5
1 / 4
1 / 6

Credits

Art direction and design
Elisa Massenzio
Photography and product renderings
Molly Matalon, Sean Funcik