Work / Covariant

Customer nurture emails

Company
Covariant
Year
2022–2024
Role
Lead designer, in-house
Scope
Email

I worked closely with the marketing team on an ongoing series of nurture emails for prospects at the top and middle of the funnel.

The emails were designed to engage potential customers and move them further down the funnel, while staying consistent with the brand and optimized for engagement.

Credits

Art direction and design
Elisa Massenzio
Content
Lottie Smith