Work / Kimberly-Clark
Kimberly-Clark brand concept
Big Dreams, an Amazon-exclusive diaper brand from Kimberly-Clark, flips baby care on its head: babies are adventurous explorers, not fragile nap-takers, and the diapers are “engineered for adventure.”
During a one-week Mesa sprint, I worked with other specialists and the Kimberly-Clark and Amazon teams to shape the brand's complete digital ecosystem. A Mesa brings a company's leaders together with hand-picked outside specialists to take a challenge to a built solution in five days.
I designed the Amazon product detail page, built out the full Amazon Brand Store, established Big Dreams' social media presence and mapped out advertising across Amazon placements like the home page and Baby Registry.
Concept work under NDA.