Cora Rebrand: Amazon Designs

Cora’s rebrand shifted its tone of voice and visuals from an off-white minimalism to a blend of “Gen Z candor and millennial polish” (AIGA Eye on Design). I was responsible for designing all Cora assets across Amazon, including product listing carousels and A+ banners for 21 SKUs, as well as all brand store content.


Art direction + Design: Elisa Massenzio
Photography, Product Renderings: Molly Matalon, Sean Funcik

Designed using Figma and Adobe Illustrator.

A+ 5 Period Underwear - Giving.png
A+ 1 Period Underwear - Hero.png
A+ 2 Period Underwear - How to take care.png
A+ 3 Period Underwear - When to use.png
A+ 4 Period Underwear - FAQs.png
A+ 1 Period Liners - Hero.png
A+ Period Liners - Sizing.png
A+ 2 Period Liners - Made WO.png
A+ 6 Period Liners - Giving.png
A+ 7 Cora Disc - Choose Cup-Disc.png
A+ 1 Cora Disc - Hero.png
A+ 2 Cora Disc - How To Insert.png
A+ 6 Cora Disc - Cleanse.png
A+ 8 Cora Disc - FAQs.png
A+ 9 Cora Disc - Giving.png
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