Work / Cora
Cora rebrand packaging
In 2022, in a fast-changing natural period care market, Cora's rebrand reclaimed its standout on shelf, reinforced its relevance to millennial shoppers and cemented its place as a category leader.
The new identity gave Cora's packaging, tone of voice and communications a bold look and feel, positioning it as the brand that makes the conversation more relatable and personal, rooted in comfort.
I worked with the agency Mother London and Cora's VP of creative and creative director to set the direction and rules for the packaging, then executed the new designs across all 100+ SKUs, keeping them consistent and the print quality high.
The rebrand from early disruptor Cora toes the line between Gen Z candor and millennial polish.
Period product and wellness brand Cora rebrands to feel more like self care.
Credits
- Art direction and design
- Elisa Massenzio, Andrea McCulloch, Morgan Sterns, Mother London
- Production
- Elisa Massenzio
- Photography
- Molly Matalon
- Renderings
- Mother London