Work / Covariant
RFM-1 launch
With RFM-1, a new Robotics Foundation Model, Covariant robots can communicate with people in natural language and better understand the physical world.
Traditionally, robots have been programmed to repeat the same action over and over. Since 2017, Covariant's AI has let robots understand their environment and decide how to act.
The marketing team worked closely with AI research and company leadership on a series of assets announcing the breakthrough to investors, customers and the wider AI community. We worked to a tight deadline so the launch could be showcased at Modex, an industry trade show.
It’s a clear sign that the artificial intelligence systems that drive online chatbots and image generators will also power machines in warehouses, on roadways and in homes.
The startup has been building the robot equivalent of an LLM database.
In the news
Credits
- Art direction and design
- Elisa Massenzio
- Scripts
- Anu Saha, Ally Lynch
- Video production
- Elisa Massenzio, Christian Svizzero
- Animations
- Elisa Massenzio
- Social strategy
- Lottie Smith