Work / Soil Life

Soil Life information design

Company
Soil Life
Year
2017
Role
Designer, part-time
Scope
Web, information design

A biogeochemistry PhD candidate at UC Davis envisioned a website that would teach the public why soil health matters in fighting climate change.

I worked with her and a programmer on how the site would work and look. The logo and a few icons already existed, so I developed the color palette, then focused on the illustrations, infographics and page designs.

I also developed the style for a series of infographics for the site, which are used as teaching materials in schools and workshops. Science literature is often dense and hard to follow; these designs make soil science accessible to people who love the natural world but aren’t experts.

Credits

Art direction and design
Elisa Massenzio