Work / Personal

Food Matters brand identity

Company
Personal
Year
2016
Role
Art director and designer
Scope
Branding

Food Matters set out to make healthy eating feasible and fun for busy families, with a reminder of why it matters and resources to help them change their habits.

The collection included a website, magazine editorial, stationery, recipe cards and seed packets for growing your own food. The illustrations and logo were painted by hand in India ink.

Credits

Art direction and design
Elisa Massenzio, Kristen Morizono, Juhie Rathor