Elisa Massenzio

Work / Wallflower

Wallflower

Company
Wallflower
Year
2026
Role
Founder, designer and builder
Scope
Product, brand, web, social

Staying informed means opening a dozen apps, each with one newsroom's take on the day. Wallflower is one calm page that reads 24 newsrooms at once and shows how each of them headlined the biggest stories, side by side.

It started as a morning dashboard I built for myself, then grew into a public product with a name, a brand and an Instagram account. Wallflower doesn't rewrite the news: every headline is the publication's own, credited by name, and every link goes to the original journalism.

A wallflower watches the room quietly and takes it all in before saying anything. The site does the same with every newsroom, without taking a side.

Launched November 2, 2026.

Story photos belong to the newsrooms that published them.

Principles

Every angle

Real headlines, credited to their outlet. Nothing is summarized or rewritten.

Calm, not doom

A warm paper palette, botanical art and generous space: the opposite of a breaking-news ticker.

Free for everyone

No ads and no account. It updates every 30 minutes, on desktop and phone.

What everyone is covering

Stories are grouped across newsrooms and ranked by how many cover them. Each shows the headline that best represents the coverage, credited to its outlet, with the other outlets’ versions underneath. Story photos belong to the newsrooms that published them.
Wallflower on a phone: the masthead, the day's lead story and how each outlet covered it, then more trending stories

Front pages

Each publication’s top stories under its own wordmark, so the source is clear at a glance. On phones, category tabs replace the long scroll. Story photos belong to the newsrooms that published them.
Wallflower's front pages on a phone: each publication's top two stories, with filters for news, ideas, business and tech

Markets

Index cards with sparklines, the day’s biggest movers, and market headlines from the four financial newsrooms.
Wallflower's markets section on a phone: index cards with sparklines, big tech movers, hot stocks and market headlines

Rising topics

Topics gaining share of coverage compared with earlier weeks. A small info button explains the number in plain language.
Rising topics on a phone: each topic's share of coverage charted over four weeks, with its latest headlines

Back Issues

Search any topic and flip through four weeks of cover stories, while a bar chart shows coverage rise and fall day by day.
On phones: a sticky section nav, a shorter lead image and category tabs. Story photos belong to the newsrooms that published them.
@wallflower.news posts designed carousels twice a day, plus a Sunday recap: one story at a time, told through each outlet’s own headline.
Live sitewallflower.newsInstagram@wallflower.news