Work / Yucca Fins
Yucca Fins e-commerce & email
Yucca Fins makes high-performance swim fins for bodysurfing, swimming and diving. I designed how people shop for them, from the website to Amazon to the emails that follow an order.
Building on the existing brand guidelines, I updated the Shopify site to make choosing a fin easier, with guidance on blade length and flex right where people shop. I also built the Amazon Brand Store and designed the email flows that welcome new customers, bring them back and introduce the rest of the range.
Website updates
Elisa consistently delivers stunning work that elevates our brand, always with professionalism, timeliness, and clear communication. Her honesty, creativity, and reliability make every collaboration seamless and stress-free.
Emails
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Amazon Brand Store
