Work / KuumbaMade
KuumbaMade packaging
KuumbaMade's body care and wellness products blend thoughtful formulation with organic and wildcrafted flowers, plants and resins.
As part of a broader brand refresh led by The Evening, I designed 30 distinct packages across KuumbaMade's skincare and CBD lines. Working within the new brand guidelines, I translated the updated system into a cohesive, scalable packaging architecture.
Each SKU has its own gradient palette and botanical illustration, while a consistent typographic structure and layout make the full range read as one family, on shelf and online.
Credits
- Creative direction
- Brian Powers, The Evening
- Packaging production, photo art direction
- Elisa Massenzio