Elisa Massenzio

Work / Kilter

Kilter visual identity

Company
Kilter
Year
2024
Role
Creative director and designer
Scope
Identity, app design

Tin Can Knits is a beloved knitting pattern design duo. They are now building Kilter, an app that converts any pattern, from any designer, to just your size.

Because Tin Can Knits patterns are so size inclusive, they had already made an app that filters instructions to just your size, so you don't have to sort through dozens of numbers. Kilter takes that idea to every pattern, making knitting easier and more accessible.

I led the visual identity and UX/UI design for Kilter, guided the team through the design process and project managed the work.

Identity

A logo built from simple stitches, with lockups that work from app icon to pattern PDF.

Brand book

Logo, color, watercolor, type, illustration, photography, UI and voice: everything the team needs to keep Kilter feeling like Kilter.
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Illustration

A hand-drawn set of knits with a watercolor texture, used for project thumbnails across the app and in marketing.

The app

Kilter library screen with a search bar and a Start a project button
Kilter projects screen listing current projects with photos
Kilter new project screen with category chips for sweater, socks, hat and more
Kilter pattern screen showing instructions filtered to one size
Guiding the team through the design process, from structure to UI, while project managing the work.

Launch assets

App store images, digital ads and social banners, all saying the same thing: patterns, your way.

Credits

Creative direction and design
Elisa Massenzio