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Elisa Massenzio

Work / Yucca Fins

Yucca Fins marketing kits

Company: Yucca Fins
Year: 2026
Role: Creative director and designer
Scope: Sales kit, catalog, press kit

Three marketing kits for Yucca Fins, each written for a different reader: retail buyers, retail and team partners, and the press.

They share one system: bold yellow, big condensed type and photography from the water, so a buyer, a team captain and an editor all meet the same brand.

Three kits

Sales kit

For retail buyers: why Yucca, what it makes and the partnerships behind it. 15 pages.

Fin catalog

The full line of fins, sizes and specs, for shops, lifeguard agencies and teams.

Press kit

The story, the facts and ready-to-use brand assets for media and editorial features. 22 pages.

Built for B2B pitches: it opens with the mission, proves performance with an 80+ Net Promoter Score and long-term retail partners, then walks through the product system.

Every fin in one place, with sizing and specs, so retailers can position the range and teams can order with confidence.

Elisa consistently delivers stunning work that elevates our brand, always with professionalism, timeliness, and clear communication. Her honesty, creativity, and reliability make every collaboration seamless and stress-free.

Nicole Browning, Marketing director, Yucca Fins

Everything an editor needs to tell the story: a fact sheet, the founder story, color and product details, press coverage and downloadable media assets.

Credits

Creative direction and design: Elisa Massenzio