Work / Yucca Fins

Yucca Fins social

Company: Yucca Fins
Year: 2026
Role: Designer
Scope: Paid and organic social

Ads and posts for Yucca's Instagram and paid social, built to get more people into the water.

For paid social, I developed a set of ad concepts, each speaking to a different reason to buy, and cut several variants of each so the team could test what worked.

The organic posts lean on what Yucca already had going for it: real reviews, new colorways and photography from the water.

Beginner friendlyFor people who've never tried fins: everyone starts somewhere.

VersatileOne pair of fins for however your week in the water unfolds.

Fit and performanceFinally, fins that fit like they were made for you.

Bold styleWho says your dive gear has to be boring?