Work / Yucca × Surfline

Yucca × Surfline

Company: Yucca × Surfline
Year: 2026
Role: Creative director and designer
Scope: Product launch, social, email

Yucca and Surfline teamed up on a limited-edition fin, its colors pulled straight from the forecast chart of Hurricane Marie's August 2014 swell.

The blue base mirrors Surfline's ocean maps, and the purple rail comes from the wave-height chart's signature “purple blob,” the color that marked the swell's peak.

I built the launch around the storm itself, carrying its contour lines through every video, post and email.

Launch videos

Pre-launch email 'The swell that became a colorway' with the fins over the Marie chart, the story of the colorway and early access dates for Surfline Premium members

Launch email 'Straight off the chart' with the fins held up at the beach, the collaboration story, a 'Shop the fin' button and a five-point fin design breakdown

Credits

Creative direction and design: Elisa Massenzio
Photography and video: Yucca Fins