Work / Cora
International Women’s Day campaign
Cora's give-back program is core to the brand: for every product purchased, Cora gives pads to a girl in need so she can stay in school. For International Women's Day, we celebrated women's journeys from girlhood to womanhood.
We challenged women on Instagram to share photos of their former and current selves with #formercurrentchallenge, the caption “Former girl. Current ______.” and the story of how they grew into who they are today. For each post, Cora donated a month’s supply of pads to a girl in need.
The campaign included several videos, a series of social posts, a five-part email series, a landing page and a feature on Cora's homepage.
Credits
- Art direction
- Ashley Peak
- Design
- Elisa Massenzio, Ellie Chang
- Videos
- Directed by Ashley Peak, produced by Little Village Films
- Landing page
- Elisa Massenzio