Work / Cora
Sustainable period care packaging
When Cora launched its sustainable collection of reusable period underwear and cups, we wanted the packaging to be as reusable as the products inside.
We chose a gold tin to say these are premium, carefully designed products that last and keep waste out of landfills. On shelf, the tins stand out for their elegance among the dated, flowery packaging crowding the period care aisle.
A first cup can be overwhelming, so we wanted to take out the guesswork and show it's more approachable than it looks. The Cora Cup packaging includes an easy size guide to help customers choose the cup that works best for their body.
Credits
- Design
- Elisa Massenzio, Brian Powers
- Design system
- Brian Powers, Collins