Work / Cora
Period Underwear launch
For the launch of Cora's period underwear, we focused on reusability, comfort and effectiveness, for customers who want healthier, more sustainable personal care.
Cora makes high-performing, sustainable period care. With every pair of underwear purchased, Cora donates a three-month supply of pads to people who would otherwise go without.
The campaign included a launch video, a series of social posts, a five-part email series and a feature on Cora's homepage.
Homepage feature
Credits
- Creative direction
- Brian Powers
- Art direction
- Ashley Peak
- Design
- Elisa Massenzio, Ellie Chang
- Copy
- Kenya Lewis
- Photography
- Ashley Turner, Ashley Peak
- Video production
- Little Village Films