Work / Cora
The Lean On Me League
International Women's Day is usually joyful, but in March 2021 we were looking back on a tough year. So we built Cora's campaign around thanking the women we'd leaned on.
The centerpiece was a sweater that made you feel part of an exclusive club, The Lean On Me League. We asked our Instagram community to nominate women in their lives to the League, and gave sweaters to five participants and their nominees.
Instagram stories
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Credits
- Creative direction
- Morgan Sterns
- Design
- Elisa Massenzio, Morgan Sterns